Boardman’s Afternoon Tea: “Board’s Role in Commercial Expansion”

What are the key aspects Boards can steer for new markets’ commercial expansion? How can they empower CEOs to act as the glue connecting all commercial workstreams? How can Artificial Intelligence support insights gathering, business development and go-to-market strategies? Achieving International Commercial Excellence goes beyond pushing for sales; it means creating an end-to-end process—from concept to launch—where every part of the organisation collaborates seamlessly, guided by shared insights and agile execution to translate ideas into revenue.

During the afternoon, we will delve deeper into the theme “Internationalisation and AI: the Board’s Role in Commercial Expansion.” The gathering will begin with a keynote by Delfin Vassallo, who will introduce the topic and spark ideas for discussion. After the presentation, we’ll dive into a conversation and exchange of experiences among participants.

When: Wednesday, Dec 3, 2025, from 4:00 to 5:30

Where: Boardman’s living room

Who: Boardman’s international members and a select group of Finnish members from the network

Speaker

Delfin Vassallo, Global Head of Marketing and Communications, Georg Fischer & Boardman member

Delfin Vassallo is a business mind who utilises marketing and creative thinking to drive business profits. Vassallo has over 25 years of global marketing experience, creating and implementing commercial strategies for industrial and technology-driven sectors. Striving to make brands likeable, trustworthy, and profitable. Vassallo has a lengthy background in mentoring and managing marketing, strategy, creative, and customer service teams across Europe, Asia, and the Americas. Originally from Mexico, with 18 years of living and working in Finland and experience from multiple Nordic and Global roles.

More information: Karoliina Kuhalampi, karoliina.kuhalampi@boardman.fi