You are warmly welcome to join the Boardman Grow ”What’s up APAC?” webinar on Thursday, August 22nd, from 8:30 to 10:00 AM! The webinar will be held via ZOOM.

Join our upcoming webinar for an in-depth analysis of the market situations in APAC (Asia-Pacific) countries. This session will provide valuable insights into the current economic situations and their causes. We will explore the unique business culture and discuss the most relevant topics in APAC countries. Additionally, we will hear a real-life story about expanding into Singapore, highlighting key considerations for success.

  • Experts at the event are Pekka Laitinen, Senior Director, Region APAC, Business Finland and Risto Korpi, Director at PwC.
  • Event will be moderated by Samppa Vilkuna, CEO of Superson.
  • Register for the event using the link provided below.

What: What’s up APAC?

Where: ZOOM

When: 22.8.2024 at 8:30-10:00 AM



Pekka Laitinen – Director, Region Head, APAC at Business Finland

Pekka Laitinen works as Director and Region Head in Southeast Asia and Australia area at Business Finland. Pekka is an international business coach and market entry expert having worked extensively in Southeast Asia, Japan and Russia. Currently, he leads an expert team helping Finnish companies in one of the fastest growing areas in the world . Prior to Business Finland, Pekka has been engaged in M&A advisory work, among other things, and worked for some international financial institutions like ABN AMRO Bank.



Risto Korpi – Director, PwC

Risto Korpi is an expert in PwC’s Accounting Consulting Services team. He has over 15 years of experience in finance roles at both PwC and Fast Retailing (Uniqlo). Risto has lived in Asia (Indonesia, Singapore, Japan) and Australia for 12 years and has also been involved in establishing service centers in Malaysia and the Philippines. Currently, Risto advises clients mainly on IFRS issues and capital market transactions.





Samppa Vilkuna – CEO and Co-Founder, Superson

Samppa Vilkuna is an experienced growth entrepreneur who founded his first company at age 19. He has spent most of his career as an entrepreneur, with a notable six-year stint in marketing for Red Bull. He has international experience, having established subsidiary marketing agencies in the Baltic countries and Oslo. In 2012, Samppa founded Superson, a marketing agency with offices in Helsinki and Singapore, using a platform model with a global network of over 600 specialists.




More information: Taina Brandstack. taina.brandstack@boardman.fi or +358 440 199553.